I feel as though I’m completely jumping into part of the market world. I’ve signed and paid for my first ad to be placed (no, I’m not saying where or how much–maybe if it works or does work, there will be another post on that). I’ve been doing a lot of giveaways with eBooks and even a few with printed copies.
What I’ve found is this. I have no clue if my sales have increased. I should know at the start of next month. This month I got a whopping $6 on royalties. Which isn’t bad, considering it could have been $0 and the book has been out for nine months with little to no promotion! I have to say, it’s done far better than I thought it would.
But I have bigger expectations for Dying Embers. I want it to sell more, and I want it to help sell more of Forever Burn. The question that remains is just how to do that. From everything that I’ve read, discoverability of the book and of me is supposed to be far more important than sales. I supposed that’s because if people can find you, they will buy you–so the two are actually related.
In order to achieve this discoverability thing that I keep reading about, I jumped head first into a lot of giveaways. I upped the ante to try and get facebook likes as well as twitter followers. I’m ignoring sales and trying solely to be “around.” I think it might have actually worked.
Starting the second week in November, I’ve participated in about 3 or 4 giveaways as well as some other promos for other authors. It’s suggested on twitter that 5 out of ever 6 tweets for promotion should be about other people, not me. I’ve upped that, and my own promotions on twitter. I’m also still on there writing random things as I usually do.
There is a giveaway going on right now, Morgan Jane’s 2500 Likes Giveaway that I think has given me the most Facebook likes. I went from a mere 167 to well over 500 in the span of about 3 weeks. I’m still in shock over it. I’m also participating in Diane Rinella’s giveaway. For this I just did the post on the 6th as an author spotlight for her. Likewise, today I spent an hour on This Redhead LOVES Books page on Facebook doing a giveaway of Dying Embers and talking up my books. I’m also participating in a Strong Women in Fiction Giveaway that came up and I couldn’t resist it. I’ve done a guest post and provided a print copy of Forever Burn for it. Likewise, I’m also doing my own giveaway right now, for the pleasure of having achieved 500 likes on my Facebook author page.
It seems that I have jumped in with both feet into the marketing world. I was very hesitant to market at first and to take any risks. I didn’t know at all what I was doing or what I should be doing. Back in March–when Forever Burn was released–I don’t think I even really knew what a guest post was! I certainly didn’t know how to use raffelcopter. The learning curve for marketing has been steep and sharp, as well as having lots of rapids on the way. But something my mother always taught me when rafting down the river was to keep two feet forward–that way you only break your legs when you crash into something and not your head.
So, upon taking her advice, which she certainly did not intend for the writing world, I have jumped two feet forward into the waters of marketing, and I’m letting the current and rapids take me where they go. The theory remains the same. If I push my discoverability rather than sales, then the sales will come as a result of being found. The likelihood that my sales go up because more people actually know about the book seems rather logical (I think Spock would even like that answer).
So, ttfn folks, I hope you see me before I see you!